\*\generator Riched20 10.0.19041\viewkind4\uc1 \pard\sa200\sl276\slmult1\f0\fs22\lang9 Twitter Analytics: 11 Metrics to Track for Ultimate Boost in Social Media Growth\par With any form of marketing, being able to measure the effectiveness and overall performance can help brands improve existing marketing strategies.\par \par If you are using Twitter as one of your marketing platforms, the best way to track and monitor your performance is by using Twitter Analytics.\par \par channable-campaign-june-2022\par Twitter Analytics provides marketers and brands with insightful user data.\par \par This can include the number of followers gained or lost, impressions and engagement as well as other forms of online activity related to the account and tweets.\par \par While it is predominantly used on business accounts, the tool is available to personal Twitter accounts as well.

This is a useful tool that should be on your social media tools list.\par \par The Benefits of Tracking Twitter Analytics\par As mentioned above, analytics are used to provide meaningful insight into your Twitter account\rquote s online activity.\par \par This gives you the ability to make decisions based on data and factual information. The data at your disposal can be used to optimize your strategy and achieve better, more fruitful results.\par \par For example, you can see what your audience wants and what they respond to, as well as what they do not like and what should be avoided.

You can also track your account\rquote s growth and performance and identify trends.\par \par One of these trends can be the best time of day to post and at what frequency. Spoiler alert, the best time to post on Twitter is 8 am on Mondays and Thursdays. This can of course change based on your audience and their preferences.\par \par wix-campaign-article-june-2022\par 4 Ways To Monitor Your Twitter Analytics\par 1. Twitter Analytics\par This page will give you a quick overview of what has been happening on your account.

It can show you your top tweet, top mention, top follower, and even top media-related posts.\par \par In addition to this, it will provide a quick recap of everything that happened that month.\par \par 2. Tweets\par This page will show you everything you need to know about your tweets. For example, which tweet had the highest impressions, what your engagement rate is, and view the performance of your promoted tweets.\par \par 3. Video\par If you have posted video content, you will be able to use the video page to see how many people viewed it, how many people watched the full video, and how long people watched before moving on.

This will help you determine if videos are worth your while or not.