As a guideline for choosing keywords, try to focus on more specific keywords in your niche. Choose keywords with less competition. This will tremendously help your website get found in search results. For example, say you're selling shoes. "Shoes" is a general keyword that you'd have a really hard time popping up in search results for. Choose relevant keywords with less competition such as running shoes for men, women's tennis shoes, dress shoes for prom night, sandals for the beach, kitchen clogs, children's hiking boots, 2 inch pumps, petite high heels, etc. One thing you must be aware of is using name brands like Nike or Reebok. You could use them for organic search results, but for paid ad campaigns such as Google AdWords certain name brands are not allowed.

SEO news If the content visitors read on your website is poorly written, chances are that they will not put value to your site. Subsequently, when Internet users do not stick to your site, you'll easily lose traffic and the opportunity to reach to them. Furthermore, what you write for your website should be unique as certain search engines have a way of detecting copied material and penalizing those who are in the wrong.

On-page optimization includes title tags, header tags, anchor text, and overall content. As a business website developer, your goal is to make sure search engines can see your website and index it under relevant search terms. To accomplish this, there are three important SEO tips every web developer should know.

Unfortunately, we can't list all of the search engine optimization strategies here. There are too many to name, but you become more relevant by utilizing them properly. In 2011, we are all well aware of how SPAM works. Ten years ago, it was an easy way for people to make short-term money, but now it's pretty much obsolete.

Important note: If you choose multiple keywords, make sure your keywords do not belong to different niches. They should belong to the same niche. Otherwise, search engines would be confused what your website is all about. Makes sense right?

These search engines tend to be easier to get ranked high using basic SEO strategies like proper link titling, good first paragraph and full text. Link popularity and other factors tend to be less with them. That can be good or bad, depending on whether you are established or a newcomer. New sites can show up there quicker.

People spend more and more time in social media sites like Twitter and Facebook. Information can be shared by clicking a simple button. It is the technological revolution of our time. This is why you have to make sure that you have social sharing options on your site. Social sharing should be a part of your site's marketing strategy as the social network connects you to a much wider audience.