IMPORTANCE SCALE A scale that rates the importance of some attribute. The questions have more than one alternative. TYPES OF QUESTION INCLUDED: DICHOTOMOUS QUESTIONS Which has only two answers "Yes" or "No"? DATA SOURCES There are two types of data.Source of primary data for the present study is collected through questionnaire and answered by consumers of shoes. Percentages of respondents answered similarly are calculated and placed in a table. The collected data are placed into an order. 14. PRIMARY DATA The data that is collected first hand by someone specifically for the purpose of facilitating the study is known as primary data. The main objectives of this study are: SWOT analysis of the product sold. RESEARCH OBJECTIVES To study the tastes, preferences, and buying behavior of consumers in case of footwear of Nike. SAMPLE SIZE Consumers of shoes, 50 nos STEPS FOLLOWED IN COMPLETING THE STUDY (i) Internet sites containing information on Nike shoes & marketing are browsed

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