The chilling tactics used by bookmakers to exploit vulnerable gamblers and sports betting hook first-time punters is today exposed by the Mail.
Our investigation reveals how online betting firms cynically harvest customers' information and use it to keep them playing - even if they run up a string of losses.
Sophisticated software can monitor a gambler's ‘every click', and use the data to lure them with personalised promotions.
A major conference on Sports betting in football urged firms to target women - described as ‘low-hanging fruit' - and serial losers who haven't picked a winner in a hundred bets.

They were also advised to use the ‘massive opportunity' of this summer's World Cup to turn first-timers into long-term gamblers.





Mobile phone signals could even be used to identify when fans were in stadiums - and sent texts asking if they fancy a flutter.
The tactics are part of a growing trend of using artificial intelligence to track betting behaviour.

The methods, Sports betting which even delegates described as ‘creepy', were last night branded ‘shocking and terrifying' by campaigners who called for urgent action to avoid the risk of increasing problem gambling.