Ok, ok, you have me convinced. I do not want to go with the black hat strategies. But what would be considered black hat? How can I avoid it? Just hold on a second. I'm getting there. Didn't I tell you I was lazy. The rest of the article is focused on the things not to do. By the time I am done, you will know what not to do to your website to not get it banned. There are 2 ways of spamming. On-page and off-page. Sounds familiar? Same factors to help you rank well are the same that can get you penalized or banned. Let's start with our own backyard. Your thinking...Yea, yea I know "As momma always told you." Yep. See your getting it!

Quality articles are articles that have good content that is relevant to the niche of your business. Write about what you do in a manner that is interesting and informative while staying within the sites guidelines and you will have a quality article that draws the reader in and sparks their interest enough to click on the link to take them to your website.

If you outsource the SEO of your website to an agency, then they would need sometime to get to know your business and the way you work. This would take up sometime till the agency gets used to working with your company.

Now you HAVE to use some sort of SEO strategy to truly make a difference. In order to become more relevant you have to learn about things like; article marketing, using proper SEO strategies in the background of your website, as well as several other areas. Without it, your website or blog will never get off the ground.

The path ahead. Once you have a fair idea of the current realities of your website, the next step would be to figure out where you are headed and what path would be best to reach there. Building a road map for your online business is crucial if a website is to achieve success online.

SEO news I am very skeptical about companies that offer to put my site our for link swapping to generate "popularity" for search engine SEO purposes. Personally, I feel it is a waste of money and could hurt you. If there are links being exchanged artificially with companies outside of your industry, search engines can punish you for it.

Mobile friendly interface - Cite this as most important of all SEO tips for small business. A good percentage of your potential customer may access internet on their phones. In order to cater them, make sure your website loads in mobile with equal ease.

Avoid using your keyword too much. If you have an over optimized article, it wouldn't matter how many articles you wrote. You would never get search engine rankings for those articles. Instead, just sprinkle your words throughout your content in a natural way. It should flow with the content and be easy to read.