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Car buying online vs. at a dealership Advertiser Disclosure Advertiser Disclosure We are an independent, advertising-supported comparison service. Our goal is to help you make better financial decisions by offering you interactive tools and financial calculators, publishing original and objective content. We also allow users to conduct research and compare information for free and help you make informed financial decisions. Bankrate has partnerships with issuers, including but not limited to American Express, Bank of America, Capital One, Chase, Citi and Discover. How We Make Money The deals that are advertised on this site are from companies that compensate us. This compensation may impact how and when products are featured on this site, including for instance, the order in which they may be listed within the categories of listing, except where prohibited by law for our mortgage, home equity and other home loan products. This compensation, however, does affect the information we publish, or the reviews appear on this website. We do not include the vast array of companies or financial deals that could be open to you.



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6 min read . Published October 28, 2022
Written by Rebecca Betterton Written by Auto Loans Reporter

Rebecca Betterton is the auto loans reporter for Bankrate. She is a specialist in helping readers with the ins and outs of securely borrowing money to purchase an automobile.







The edit was done by Rhys Subitch Edited by Auto loans editor

Rhys has been writing and editing for Bankrate since late 2021. They are passionate about helping readers gain confidence to take control of their finances with precise, well-studied information that breaks down complicated topics into manageable bites.









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At Bankrate we aim to help you make better financial choices. While we adhere to strict ethical standards ,
This article may include some references to products offered by our partners. Here's a brief explanation of how we earn money .

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In 1976, Bankrate was founded. Bankrate has a long experience of helping customers make smart financial choices.
We've kept this reputation for more than 40 years by simplifying the process of financial decision-making
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They ensure that what we write is objective, accurate and reliable. The loans journalists and editors concentrate on the points consumers care about most -- various kinds of lending options, the best rates, the most reliable lenders, the best ways to repay debt, and many more, so you can feel confident when making a decision about your money.



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If you have questions about money. Bankrate has the answers. Our experts have helped you understand your finances for more than four decades. We continually strive to provide our readers with the professional advice and tools needed to be successful throughout their financial journey. Bankrate adheres to strict standards , so you can trust that our information is trustworthy and reliable. Our award-winning editors, reporters and editors produce honest and reliable content to help you make the right financial choices. The content we create by our editorial staff is factual, objective, and not influenced from our advertising. We're transparent about the ways we're in a position to provide quality content, competitive rates, and helpful tools to our customers by describing how we earn our money. Bankrate.com is an independent, advertising-supported publisher and comparison service. We receive compensation for the promotion of sponsored goods andservices or by you clicking on specific links on our site. Therefore, this compensation may influence the manner, place and when products are listed and categories, unless it is prohibited by law. This is the case for our credit, mortgage, and other home lending products. Other factors, like our own rules for our website and whether a product is offered in your region or within your personal credit score may also influence the manner in which products are featured on this website. While we strive to provide the most diverse selection of products, Bankrate does not include specific information on each financial or credit item or service.



Should I buy my new car online or from a dealership?
It's all about the kind of experience you like. If you enjoy personal communication, dealerships are the way to go. However, if you'd prefer to purchase your items from the comfort of home go shopping online.


The past was when car buying was about going to the local dealer and selecting your next set of wheels from the selection on the lot. However, now you can order vehicles at the convenience of their own homes and in some cases , have them delivered. Both options have advantages and disadvantages. The convenience of online shopping and dealerships permit negotiation. Consider which is best for your requirements prior to beginning the process of shopping. Buying a car online is different from. dealerships online
Traditional dealership
Advantages
* More vehicle options * Easy to compare cars Attentive customer service
* Prices that are more flexible * Manufacturer incentives Expert advice
Advantages
* No test drive * No negotiation * Potential extra fees
* More time commitment More difficult to leave There are fewer vehicle options
Great job...
The driver who likes shopping at home and prefers to stay clear of any pressure from salespeople.
A driver who excels when it comes to negotiations and appreciates the relationship that comes with working with a dealership.
What to watch out for
A purchase made without seeing it is an the risk of a higher risk. Do some studies on models to make sure you're purchasing a reliable vehicle.
and marked-up financing can undo all of your hard negotiation. Additional pressure can also push you into a car that doesn't fit.
Buying a car online In the period of the pandemic, dealers in the area started to offer alternatives. This gave consumers a chance to see the cars available in the area prior to heading out for the dealership. Although it is a good option for shopping online, it will require a visit to the dealership. However, other ways to shop that are more seamless are gaining popularity as local dealerships have shifted to online shopping because of the necessity. Online retailers like CarMax, Shift and -to name just a few allow shoppers to shop, and even arrange delivery or pickup all from the comfort of their home. Advantages to buying cars online The primary perks of buying the next vehicle online boil in the form of ease of buying and online customer support. More vehicle options Local dealerships have a limited selection of vehicles available locally as well as with supply chain problems, the selection is even less. The online marketplace gives you a greater selection of vehicles to choose from. You can also search for specific models, makes and prices -- all without the pressure of a salesperson over your shoulders. Easier to compare vehicles With many vehicles to choose from Comparing is the most important thing to . Whatever notes you make it's hard to compare two cars on a dealer lot in a side-by-side comparison. On the internet, you can evaluate the features and associated prices of the various vehicles that you're considering. Friendly customer service when shopping at home eliminates the need for face-to-face support, online shopping provides excellent customer service based on the company you work with. A lot of online retailers, such as Carvana such as Carvana have a chat option which allows drivers to ask questions specific to the process. Disadvantages to buying cars online Although buying online a car has the benefit and comfort of shopping at your home, there are notable negatives to consider. There is no test drive when shopping online you won't be able to view the car in person until you've signed the line. In the absence of a try it out, you may buy a vehicle that isn't perfect. When you're online shopping for a car be sure to look for dealers that have a return option such as a seven-day return period so that you don't have to buy the car you don't like. No negotiations Most online vehicle platforms will not negotiate costs. If you're tired of , this can be a plus. But it also means that you'll not have any wiggle room on the price. When you visit traditional dealers, it's likely that you will be able to cut the price by bargaining, but when shopping online, the advertised price will be the amount you pay. Potential extra fees While fees are not a necessity in the context of purchasing a car, online shopping can result in a few additional costs. If you decide to have your vehicle delivered, for example it will be required to pay an extra fee, upwards of 1,000 or more, for marketplaces like Vroom as well as other handling charges that can be mostly avoided when you work with dealers. If you are buying a vehicle at the dealership Visiting the local dealer is the most obvious choice when it comes time to buy a brand new or used car. Dealerships specialize in certain vehicle brands, prices and vehicle models. However, these establishments may have bad reputations, so it is wise to think about this before you go. A car purchase today needs some consideration due to the the current price of new cars due to supply chain problems and . That's why they're not predicted to be at normal levels until the spring of 2023. With all this said, prepare to spend a bit more money if you are buying a brand new car straight from an auto dealer. Advantages to buying a car from a dealer Choosing the traditional route provides drivers with an opportunity to get the best deal and the expertise of a salesperson. Flexible prices. If the price prices differ from those you see advertised on the vehicle window, it is likely that with negotiation skills you can cut down the cost of the vehicle. This is not a benefit that is available to shoppers at the home. Manufacturer incentives Dealerships sometimes offer financing incentives to buyers or other rebates offered by manufacturers to help sweeten the deal of buying from them. Although not all options are identical, many of them can be used to boost your down payment or afford you . The best advice is the individual guidance a sales associate familiar with the market can offer. This is particularly true when you are looking at the latest options for your vehicle, such as . There are so many bells and bells vehicles now come with, it may be beneficial to find someone who can guide you through the process. Disadvantages to buying a car in a dealership The amount of time it takes to buy an automobile can be an enormous time commitment and cause headaches for those who aren't savvy buyers Consider the disadvantages of purchasing from a dealer. Larger time commitment When buying online you can close your laptop and have your car delivered in the next morning, but buying from a dealer isn't usually as seamless. You'll need to block out time to travel to the dealer's lot, walk around to explore different options, and finally sit down with an agent. The entire process is tiring, and can leave you without your dream car. The harder it is to walk away when salespeople are on hand to assist you with your car buying journey and having someone at your side throughout the entire process isn't easy if you are at a crossroads. It also makes leaving a deal particularly difficult. Unless you are a shopper with a strict attitude who is willing to say no, consider the comfort that comes with having the option to close the site as well as "walk away" whenever you shop online. A smaller selection of vehicles dealerships have fewer options than online retailers. Most dealerships offer a specific brand of vehicle. If, for instance, you have your sights at a Nissan but only have a Ford dealer close by buying online is the perfect way to explore more alternatives. What can you do to get the most bargain no matter where you shop. Regardless of where you intend to purchase your next car, there are some fundamental guidelines to follow when it comes to driving on the road with the best price you can get. Keep your budget in check. Cost should be your top goal when buying a new car, but make use of the car loan to get a better understanding of your monthly expenses. Also, think about the total cost of ownership -maintenance and also included. Apply for loan prequalification. Check out lenders that provide prequalification, which is an excellent way to lock in expected monthly payments and make sure you're able to afford the car you want to purchase prior to signing. Look at for the entire amount, not just the monthly installment. The less you pay, the lower your monthly installment may be, but it's not always the best option since you could pay more interest in the long run. Be aware of the credit rating of your. Your serves as the main indicator of your capacity to pay off your loan. Knowing this will place you in a better position to determine if you are getting the right rates. Explore the market. It is not just important when it comes to cars, but it is also crucial to getting the best loan. It is advised to do this prior to signing a contract. Utilize car purchasing apps. Benefit from the latest technology, both on and off the dealer lot. These apps can enable you to evaluate vehicles and get real-time price estimates. Tips for Bankrate
If you're looking to get the most desirable of both, consider talking to your local dealer via email ahead of time. Mention what you're interested in as well as the timeframe for your purchase and inquire about incentives available.


The ultimate goal is to have a pleasant and stress-free experience. Therefore, the choice between an online store or dealership depends on what is best suited to your requirements. If you prefer the guidance from a trusted sales rep and prefer to go with the traditional route. But if the thought of dealerships brings more anxiety than excitement, consider the seamless online process.


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Authored by Auto Loans Reporter

Rebecca Betterton is the auto loans reporter for Bankrate. She specializes in assisting readers with the details of borrowing money to purchase a car.



Edited by Rhys Subitch Edited by Auto loans editor

Rhys has been editing and writing for Bankrate since late 2021. They are dedicated to helping their readers gain the confidence to take control of their finances by providing clear, well-researched information that breaks down otherwise complex subjects into digestible pieces.






Auto loans editor




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