By an anchor text we mean the clickable or highlighted part of the backlink that is created. This anchor text should be your keyword or keyword phrase. If your backlink does not contain a targeted anchor Phoenix SEO expert text your link is not that effective Phoenix SEO expert wise. The service that you use should always ask you for your anchor text.



What sort of site is it? Are you running funny a site with lots of political jokes? You'll want keywords like "politics" "Washington, D.C." "Funny" "humor," etc. Choosing good keywords is very important. You want simple, straightforward keywords. Some words are very commonly misspelled - include the common misspellings if your keywords are easy to misspell. Simplify your keywords as much as possible, include as many as you can, and you've taken your first steps to search engine optimization.

semantic seo Then there are external links that connect a page of one website to that of another. For example, when I write an article and post it in an article directory, I connect my article page on the directory to a page on my own website via the link.

The reason why you need to track your link building efforts is to know how the links are helping the site. Tracking should be done on the traffic that comes to the site and the keyword rankings.

Where some writers for the web simply thought that by repeating a phrase over and over in the content would get them the top spot in Google, this has now been smashed. What Google and other search engines are now saying is. . . write something that has meaning. In future this is how all of our sites will be rated. Quite right too.