Voice over, like life is marketing. And marketing is discovering a way to offer people what they are trying to find. I never ever purchase anything actually from the late night "Sham Wow" people, marketing guru's and snake oil salespersons. However I need to confess I do love to listen to a well performed, well written and well delivered sales discussion. Listening to them is an education. View them and what they do. Companies invest millions on marketing and it's not random. They have polls, focus groups, surveys and countless other methods to determine what individuals want and how to offer it to them. You can take advantage of what they do by taking notice of advertising.

The majority of what we do when we interact is what I call "non-verbal"-- it's not the words you say, it's how you say them. You need to be able to use inflection, the pitch of your phrasing, timing and voice, emotions and attitudes in your voice to communicate both the reasoning and the emotion of the clients message. And frequently the customer wants their copy performed in a manner that is not your choice. So you need to be able to produce the performance the customer needs while making it sound natural and like your own ideas and expression. You don't wish to try to learn this on the fly. You could burn some important bridges at the same time. Take some voice over classes or get some coaching so you know what is anticipated of you. Then leap in and earn while you discover.

If you're nation you probably won't get much cartoon work and if you're CITY you probably will not get much IVR/voice mail greetings work. However ALL of these locations may need ANY TYPE of voice style! So, the more comprehensive your range, the wider your work potential.

It also assists to understand what celebrities you sound like. See what kinds of commercials they perform voice over on. Listen carefully, Alec Baldwin, Keifer Sutherland, Stockard Channing, Susan Sarandon - they all do voice overs.

COUNTRY folk, your greatest difficulty now is to get customers. Concentrate on getting your site seen (pay-per-click with Yahoo and google) and sending your link to all the regional companies in your town. They'll more than happy to understand they don't need to go far to get a professional voice over for their business or internal narration.

So what's a speaker to do? You actually can't alter your voice - the best that you might expect is to take some pricey voice classes and alter it just a bit. Instead, the best thing to do is to end up being comfy with your own voice.

There are numerous things you have to look at when trying to get voice over work. Then it will make it a bit simpler to get work, if you go through these things. Obviously you ought to always search for methods to enhance your abilities also.