Nearly half of men between the ages of 40 and 70 suffer from erectile dysfunction in the UK - this is around 4.3 million people. But reports suggest the 'little blue pill' is now becoming increasingly popular with younger individuals in their twenties and thirties. A 2020 survey of 5,000 people carried out for Upjohn, the maker of Viagra Connect, the over-the-counter version of the drug, showed that 18 per cent of 18-24-year-old men had erection difficulties. And more recently, the ease of getting the drug without a prescription seems to be fueling its popularity with a younger audience. According to figures from pharmaceutical company Viatris seen by this week, more than 60% of Britons using it are between 25-54 years old.
You may also get the drug via private prescription but the pills are also available over the counter. Just this summer Boots has started selling its own-brand Viagra, in a move hailed by doctors amid the cost of living crisis.
The chemist now offers a four-pack of impotence pills for ?14.99 — ?5 cheaper than the original version.
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