Leonardo Da Vinci once said "Savage is he who saves himself". So in the spirit of Hollywood here's the Da Vinci Code for helping out your SEO Expert, reducing your Search Engine Positioning costs and maximizing your website return on investment.



So, do what you can to understand what search engine optimization is. What it really is - not what some would want you to believe what it is. Check out the source code of successful sites and compare it to the unsuccessful sites and try to spot differences. If you cannot, then it is the linking strategies that make the difference. Whatever strategy you use, however, make sure that you fully understand it and that you are using it as it should be used. There are links and links - some better than others. Some can give you positive results, Phoenix SEO company and some of your links can be very bad for you.

To continue with utilizing your optimization skills to the best of your ability, you need to place your keyword in the first and last sentences. If your blog site has other pages or your blog is linked on your website, place an internal link to your other page in the blog post. If you're adding a link to another site (other than one of yours which you're marketing), then you need to add rel=nofollow to the external link in the html code of your post.

semantic Phoenix SEO company Web 2.0 pages such as HubPages and Squidoo are all about user generated content. This, after all, earns them money in return. Take advantage of these sites by creating and publishing some good content. Just don't forget to read through their rules and adhere to them for building your links.

Remember an important element of SEO link building is the proper use of keywords both internally on your site and also off your site. Your website must possess relevant keywords that play a pivotal role in optimizing your website correctly. Use a keyword tool for research before adding titles, descriptions and general content for the maximum benefit of SEO link building both within your site and also off site.

Have your keyword listed in the meta description. The easiest way to achieve this is by making sure that you have your keyword listed in the first sentence so it is listed in the general description.