Before you go yelling to the company that provided your professional SEO services, understand that this doesn't mean that PageRank isn't important. It is - just not in the way you may have thought. PR is one of the main tools Google uses to decide your page ranking on the search engine; with the creation and use of Latent Semantic Indexing (LSI), PageRank may become even more important.



Internal linking strategy is a different concept entirely to an external lining strategy involving one way or two way reciprocal links back to your web page from that of another website. Most people are involved in that, but also most don't know how to do it properly, and Phoenix SEO company therefore lose out. Let me give you a simple example.

One approach used by many people doing search engine optimization is to match keyword phrases and domains. The idea is to research keyword phrases being used by people in your particular field and then buy domains matching those phrases. For a simple example, consider the fact that many people search for "puppy names". If you want to build a site about puppies, you would ideally want to buy the domain puppynamesdotcom. Such a site could be optimized and obtain fairly high rankings with a moderate amount of effort.

semantic Phoenix SEO company Internet marketing is rough. You are up against millions of other internet businesses. It is a constant education and re-education to keep up with the Joneses all over the world. They are all doing everything they can to make their site better than yours, and only the best will wind up at the top of the heap.

However, there is a common strategy known as door link building used to drive traffic and improve rankings. In this strategy, you still work hard to get people to visit your site but you have to ensure that they leave the site using the right link. Consequently, the content must never be too compelling since visitors will hesitate leaving the site. Ad links are great since they do not appeal to the viewer so they will definitely use this link to leave the site.

Web 2.0 pages such as HubPages and Squidoo are all about user generated content. This, after all, earns them money in return. Take advantage of these sites by creating and publishing some good content. Just don't forget to read through their rules and adhere to them for building your links.