For an effective link building campaign, build your links from pages with high page rank rather than from pages with lower page rank. Doing so will give you an edge over the competition. But there is nothing wrong with getting a number of links from low page rank pages. In fact it is good to go for a variety of page ranks.

It boils down to one word. Relevance. You see, search engine optimization is no longer about "tricking" search engines into thinking that your site is relevant. If you are familiar with the changes at the various search engines you may have heard about the horror stories of sites that were ranked high one day and then not at all the next. These sites usually relied on underhanded methods to get indexed. If your site is truly relevant and delivers what is "expected" you will most likely climb in the rankings.

semantic Phoenix SEO company Use LSI technique. Don't just focus your attention on identifying keywords on your articles. Pay attention also in using LSI technique (latent semantic indexing). Why? This is because it's the fastest way to the heart of Google. This search engines will most likely to rank your articles higher if they contain words that are synonyms to the keywords that you're targeting.

When you plan for optimized link building there always must be specified and quantifiable objectives and targets. There should always be some standard measurements in order to evaluate your website results with your competitor. Quantifiable objectives mean that it can be measured easily like how much time is spent on your site and the number of visits of your web page in one day. Using Google Analytics is a popular, free, accurate and effective way to analyze your website's statistics in depth.

New entrants in web arena and Phoenix SEO company the lagging-behind website owners would do well to hire a competent of these company and entrust them with the responsibility of taking their website ahead in the race of getting links. If they think of doing it on their own, they would do nothing more than getting lost in the race.