One caveat before I dive into this: If you are a company that is working on attracting local customers, there are many other incredibly effective offline marketing tools to DRIVE people to your website. So, what if you really want to work on search-engine ranking for your site?



Content. Content is literally king when it comes to search engine rank-ability. The amount of information based, keyword relevant content that your site contains has a direct bearing on where your pages will rank in the cyber world. I've heard that a website should contain twenty or more pages before some search engines will even begin to index the complete site at all. Whether this is true or not is unclear, but from what is understood about LSI, it would not be surprising to me if this were true.

It used to be that you could rank pretty well with just on-page search engine optimization. Sprinkle the right keywords in the right places in your Web content and SEO Phoenix Bam! You are at the top of the search engine results.

semantic SEO Phoenix That goes for pages you link to, also. Some professional SEO services don't pay attention to the PR of those pages, when they most definitely should. An outgoing link from your page to a PR0 page can very well get you penalized. Link farms are a bad idea because of this; Google either ignores the links or penalizes you for them.

However, there is a common strategy known as door link building used to drive traffic and improve rankings. In this strategy, you still work hard to get people to visit your site but you have to ensure that they leave the site using the right link. Consequently, the content must never be too compelling since visitors will hesitate leaving the site. Ad links are great since they do not appeal to the viewer so they will definitely use this link to leave the site.

Strategic Placement - You want to place the keywords strategically on your page. Get the keywords right before beginning any technical measures of SEO for optimizing your site.