The chilling tactics used by bookmakers to exploit vulnerable gamblers and hook first-time punters is today exposed by the Mail.
Our investigation reveals how online betting firms cynically harvest customers' information and use it to keep them playing - even if they run up a string of losses.
Sophisticated software can monitor sports betting a gambler's ‘every click', and use the data to lure them with personalised promotions.
A major conference on Sports betting in football urged firms to target women - described as ‘low-hanging fruit' - and serial losers who haven't picked a winner in a hundred bets.

They were also advised to use the ‘massive opportunity' of this summer's World Cup to turn first-timers into long-term gamblers.