Buyers are told it's all about 'location, location, location' when it comes to making a decision about which property to buy.
But new research suggests the reasons why people actually choose a home is a little more diverse.
More than half of buyers buy a property because they fall in love with it and the top three reasons for this are location, price and the garden.
Kirstie Allsopp suggests it could be about even more.

She told MailOnline: 'It is a given that it is about location. Location is everything. But once you have got the location, what often makes people choose one property other another is perhaps something people don't even acknowledge themselves - and that's aspiration.'
She explained: 'Potential buyers look around a house and it could be a holiday picture or a book, something they want to do or be, and that often seals the deal - especially when choosing between two houses.'




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Location was also the reason behind people not choosing a property, along with its appearance inside and outside.
Andrew Montlake of mortgage brokers Coreco, said: 'The vast majority of our clients are fixated on having a home in their perfect location, whether this be for transport links, schools or even a romantic notion about the area itself and are willing to compromise on other aspects, often paying a bit more, to get it.
'However, an increasing number are now more constrained by price and have shown more willing to investigate other areas, where the features of the property itself become more important once more.

While different buyers all have very different opinions on what will make their perfect home, the phrase I hear more often than not is 'I have found a property I have fallen in love with'.
'Once buyers picture themselves in an area and a particular property where they can build a home, 'love' does the rest.'

WHEN CHOOSING A LOCATION, WHAT WAS THE MOST IMPORTANT TO YOU?

(CHOOSE UP TO THREE)
Good transport links 40%

Nearby green area (eg. Park, fields, forest) 35%

Close to amenities like shops, cafes, restaurants 32%

Nearby school 29%

Close to family 29%

Close to work 23%

Up and coming area 16%

Close to friends 9%


WHAT PUT YOU OFF BUYING OTHER PROPERTIES YOU LOOKED AT?

(CHOOSING ALL THAT APPLY)
Location 43%

Price - too expensive 40%

Appearance - inside of the property 34%

Too small 30%

Appearance - outside of the property 26%

None/don't know 20%

Price ? under budget and felt I/we could get a better property for зеркало на Омг more money 9%

Too big 7%

Worried about the neighbours 7%

Didn't feel safe 5%