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Car buying online vs. at a dealership Advertiser Disclosure Advertiser Disclosure We are an independent, advertising-supported comparison service. Our goal is to help you make better financial choices by providing you with interactive financial calculators and tools that provide objective and original content, by enabling users to conduct research and compare data for free to help you make sound financial decisions. Bankrate has partnerships with issuers including, but not limited to, American Express, Bank of America, Capital One, Chase, Citi and Discover. How We Make Money The products that are featured on this site are from companies that pay us. This compensation could affect how and where products appear on the site, such as, for example, the order in which they be listed within the categories of listing in the event that they are not permitted by law for our mortgage home equity, mortgage and other home lending products. But this compensation does affect the information we provide, or the reviews appear on this website. We do not include the entire universe of businesses or financial offers that may be accessible to you.



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6 minutes read. Published October 28, 2022
Written by Rebecca Betterton Written by Auto Loans Reporter

Rebecca Betterton is the auto loans reporter for Bankrate. She specializes in assisting readers in navigating the ways and pitfalls of borrowing money to purchase a car.







Editor: Rhys Subitch Edited by Auto loans editor

Rhys has been writing and editing for Bankrate from late 2021. They are dedicated to helping readers gain confidence to take control of their finances through providing concise, well-studied and well-researched content that break down complex topics into manageable bites.









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Should I buy my next car online or at a dealership?
It depends on the type of experience you want. If you enjoy personal communication, dealerships are the preferred option. But if you want to make purchases from the comfort of home, stick to shopping online.


Before, car buying meant heading to your local dealer and selecting your next set of wheels from the selection on the lot. But and now drivers can buy cars from the comfort of home and in certain cases even get them delivered. Both purchasing options have benefits and drawbacks. Shopping online is convenient, while dealerships allow for negotiation. Take note of which option is most suitable for you before starting your search. Car buying online vs. dealerships online
Traditional dealership
Benefits
* More vehicle options * Easier to compare vehicles * Attentive customer service
* Prices that are more flexible * Manufacturer incentives Expert advice
Negatives
* No test drive * No negotiation * Potential extra fees
* More time commitment More difficult to leave Fewer vehicle options
Great job...
The driver who enjoys shopping at home and prefers to stay clear of any pressure from salespeople.
A driver who is comfortable when it comes to negotiations and appreciates the relationship that comes with working with a dealership.
What to look out for
If you buy a car sight-unseen, it can be an additional risk, so do some studies on models to make sure that you're buying a quality vehicle.
and marked-up financing can undo all of your hard negotiation. The pressure of additional demands can force you into a vehicle that isn't the right fit.
Cars can be purchased online in the time of the pandemic dealers in the area began to offer options. It gave customers the chance to look at the available cars in the area before setting out on the road. Although it is a good option for shopping online, it will require a visit to the dealership. Alternatively, other options for shopping that are more convenient are gaining popularity as local retailers have moved online due to sheer necessity. Online retailers like CarMax, Shift and -just to mention some enable shoppers to shop, and even arrange delivery or pickup all from home. Benefits of purchasing cars online The primary benefits of buying your next car online come in the form of ease of buying and the direct support online. A wider selection of vehicles Local dealerships have a limited selection of vehicles available locally, and with remaining supply chain issues , the range is even less. Shopping online offers a much greater number of cars to shop from. You can also search for specific models, makes and prices, all without the pressure of a salesperson who is constantly over your shoulder. Easy to compare vehicles many more options of vehicles and a greater variety of options, comparison is the way to . Whatever notes you keep, it is hard to truly compare two vehicles on a dealer's lot side by side. On the internet, you can evaluate the features and accompanying costs for all the vehicles that you're considering. Attentive customer service While shopping at home eliminates the need for face-to-face support, online shopping provides excellent customer service based on the vendor you're working with. A lot of online retailers, such as Carvana for instance have a chat option where drivers can ask questions specific to the buying process. There are disadvantages to purchasing cars online Although buying a car online comes with the benefit and comfort of shopping at your own home, there are some important disadvantages to be aware of. You can't test drive the car when you shop online you won't have the opportunity to inspect the vehicle in person until the moment you've signed the line. In the absence of a test drive, you could buy a car that doesn't fit your needs. When you're online shopping for a car be sure to look for dealers that offer a return such as a seven-day return period -- so you don't have to buy a car you don't want. No negotiation Most online vehicle platforms will not negotiate prices. If you're tired of the cost, this is a plus. However, it also means there is no wiggle room on the price. When shopping at traditional dealers, it's likely that you will be able to cut the price through negotiation, but when shopping online, the price advertised is the price you will pay. Potential extra fees While fees are unavoidable in the context of car buying, shopping online tends to carry a few additional costs. If you decide to have your car delivered, for example, you will have to pay an extra fee, upwards of $1,000 or more for marketplaces like Vroom and Vroom, in addition to other handling fees which can be eliminated when you deal with dealers. Buying a car at an auto dealership. Going to the local dealer is the most obvious option when it comes to a new or used vehicle. Dealerships cater to specific vehicle models, prices, and types. However, these establishments may have an unpopular reputation and it is advisable to research before making a decision. The purchase of a car in the present will require some caution due to the current price of new cars, caused by supply chain issues as well as . Which, unfortunately, aren't expected to reach normal levels until the spring of 2023. With all this said, prepare to spend a bit more when you buy the brand new car directly from dealers. Benefits of buying a vehicle from a dealer Choosing the traditional route provides drivers with the thrill of getting the most competitive price as well as the expertise of a salesperson. Flexible prices. If the price different from what you find advertised on the car window, it's likely that with negotiating skills, you will be able to reduce the cost of the vehicle. This is not a benefit afforded to those shopping at home. Manufacturer incentives Dealerships sometimes offer buyers promotional finance options or additional rebates provided by the manufacturer to enhance the purchase from them. Although not all of them are identical, many of them can be used to boost the amount of your down payment or even provide you . The best advice is the individual guidance an experienced salesperson who is knowledgeable of the market can offer. This is especially true if you're looking into new vehicle options like . With all the bells and whistles automobiles are now with, it could be beneficial to find someone guide you through the process. Advantages of buying a car from a dealer The time required to purchase the car could be an enormous time commitment, and can cause anxiety for those who aren't savvy buyers Consider the disadvantages of purchasing from a dealer. More time commitment when purchasing online you can close your laptop and have your new car arrive within the next day, however buying at a dealer isn't usually as easy. You will have to carve some time to drive to the dealership and walk around the lot to look at different options, and finally sit down with the salesperson. The entire process is stressful and often result in you not having the dream car of your dreams. The harder it is to walk away when salespeople are on hand to assist you with your car buying journey and having someone at your side during the whole process isn't easy for those who are at a crossroads. It also makes walking away from a deal very difficult. Unless you are a shopper with a strict attitude who is willing to refuse, think about the ease of having the option to close the site or "walk away" whenever you shop online. There are fewer vehicle options, and dealerships sell fewer cars than online sellers. Most dealerships offer a particular brand of vehicle. So if, for example, you have your sights for a Nissan but you only have a Ford dealer close by buying online is a great option to investigate other alternatives. How to get the best deal , no matter what you shop. No matter where you decide to purchase your next car there are a few fundamental guidelines to remember when you're trying to drive off with the best deal you can get. Be sure to stick to your budget. Cost is the top priority when shopping, consider the car loan to know your estimated monthly expenses. Along with that take into consideration the total cost of ownership -- maintenance and included. You can apply for loan prequalification. Check out lenders that provide this service, it's the best option to lock in your expected monthly payments. Also, make sure that you can afford your car before signing off. Check the total amount, not just the monthly installment. The lower your monthly payment may be, but it's not always the best option, as you may incur more interest in the long run. Be aware of the credit rating of your. Your serves as the main determinant of your ability to repay your loan. Understanding this will place you in a better position to determine if you are getting reasonable rates. Explore the market. It is not just crucial when it comes down to cars, but it is also crucial to obtaining the most suitable loan. It is recommended to before making a decision on a loan. Utilize cars purchasing apps. Take advantage of available technology by using it on and off the lot of the dealer. These apps allow you to evaluate vehicles and also provide you with real-time price estimates. Bankrate tip
If you're looking to get the most desirable of both, consider talking to your local dealer via email prior to the time. Be sure to mention what you're interested in, your purchase timeline and inquire about incentives available.


The ultimate goal is a satisfying easy experience that is stress-free, so the choice of online or dealership is based on what fits best for your requirements. If you prefer the guidance from a trusted sales rep opt for the traditional route. If the thought of dealerships creates more anxiety than excitement, think about the easy online method.


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Writen by Auto Loans Reporter

Rebecca Betterton is the auto loans reporter for Bankrate. She is a specialist in helping readers with the details of taking out loans to purchase the car they want.



Edited by Rhys Subitch Edited by Auto loans editor

Rhys has been writing and editing for Bankrate from late 2021. They are committed to helping readers to take control of their finances through providing precise, well-researched and reliable information that breaks down otherwise complicated topics into bite-sized pieces.






Auto loans editor




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