A mother who was left horrified by the amount of clothing waste created by her two growing daughters has become a runaway success with her rental service for youngsters. Confronted by piles of stashed away hand-me-downs when her second daughter was born, Charlotte Morley, 41, knew she could not go on hoarding or discarding worn clothes every three months when her girls grew. Charlotte, who lives in Twickenham, with her managing director husband Nick Morley, 47, and their children Rosa, five, and Edith, three, spent every night of her maternity leave from her then job as head of digital product for an online marketplace, tinkering with ideas. With no business experience, she created the children's clothing rental service, The Little Loop, in April 2020 and it is now thriving after she won ?140,000 investment during an appearance on Dragon's Den in January 2022. Scroll down for video
After coming up with her idea, Charlotte passed the auditions for the BBC's Dragon's Den. She would use her spare room to store boxes of clothes
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