It's fair to say new digital-only banks have gone mainstream. The majority of people out there will have heard of two of the biggest players, Monzo and Starling, thanks to word-of-mouth, eye-catching debit cards and advertising campaigns. In the last few years, they have seen stratospheric growth as a slice of Britons ditch - or cheat on - the banking big boys for the appeal of a current account with a hot coral or turquoise debit card that simply, to steal a fashion phrase, pop with colour. You could argue they are attracting a cult-like customer base, and these cards are merely a fashion accessory.
But you can also argue that they're getting the simple things right, meaning more are willing to give them a go.
Back in 2014 I argued that having two current accounts was a good idea. I still stand by that. My secondary account, up until last summer, was Metro Bank. I ditched it for Starling for one simple reason: a cheap way to spend abroad. That is the big battle for the challengers - convincing people to use accounts as their main one, not a parked one to use for a specific reason. They want wages paid in, everyday spend.
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