His Internet Marketing Trainer site (view site…) is no different. You'll find some valuable freebies here to help you market online, and the newsletter is excellent.

I continually measure not only my own results, but those of my suppliers and, as a result, I get better all of the time. If I'm not watching the numbers I can't get better. I'll continue to get what I've always gotten.

Commandment #3 means to show passion for your product by speaking and writing about it with enthusiasm. Talk about what your product can help people accomplish in their lives. If you can't work up enthusiasm for your own product or business, find another business or product.

Following commandment #1, we selected a targeted group of people for our marketing message. Now, we MUST understand that targeted market as well as we know ourselves. We must crawl within their mindset. We must understand what they think about our product, what they want from our product, and the alternatives they have to our product.

Then there are marketing managers. In this, perhaps the most commonly referred to of marketing jobs, you would be in charge of all activities and decisions in the marketing department of a company. You would be required to communicate, organize, analyze, and manage all at the same time. Plus you would be ultimately responsible for the people who work for you. You are, after all, their boss. This job role demands years of experience in all forms of marketing roles. Typically you would have be promoted up the ranks of all other job roles to get here.

I wrote a book on the business methods of P.T. Barnum. I don't want to overlook how much that P.T. Barnum has influenced me. He was a marketing genius.

You are THE BOSS! Yes, this is the most fantastic benefit of having your own internet marketing business. You call the shots! No pressures of a demanding boss or work mates. You escape the rat race, no sitting in the car in the traffic! You set your own hours and targets. You work in your own home, in your own hours.

Marketing is more of an art than a science. Often times you learn by systematically trying different activities and approaches. The experts don't always have all the answers . . . and this is exactly why you need to give plenty of personal attention to make sure your marketing is working as hard as it possibly can. If you want to get serious about success in business, then understanding marketing is an ongoing priority.

You'll notice that none of the resources just recommended were specifically Internet-marketing-only resources. That's because internet marketing is just an offshoot of marketing, and most of the principles are the same. Most Internet marketers who are struggling, don't have a good grasp of the over-riding basic marketing principles. That's what the above resources will provide.