While Disney hopes to bounce back after announcing former CEO Bob Iger will take the reins once again, his return might bring further turmoil, not success. 
Disney shocked the markets when it announced Sunday that it fired woke CEO Bob Chapek, tapping Iger to take over, who previously ran the company from 2005 to 2020 and stan[url=]that while 'Boomerang CEOs' seem like an attractive option, with companies trying to emulate the success of Apple when it brought back Steve Jobs in 1997, returning chiefs often lead a company to further ruin. 
Dubbed 'Steve Jobs Syndrome,' a 2020 MIT study of 'Boomerang CEOs' found that on average 167 returning chiefs from S&P 500 companies between 1992 to 2017 performed worse when compared to new heads.
'The expectation that Iger can pull another Steve Jobs is going to weigh heavily on him over the next two years, and history is not on his side,' Poletti wrote. 







Dubbed 'Steve Jobs Syndrome,' many large companies hope that bringing back an experienced CEO to the helm will lead them out of trouble the same way the late Apple chief (pictured in 2009) did for his company in 1997






Disney' stock, which plummeted by about 40 percent under Chapek, saw a 6 percent boost upon news of Iger's return. The stock has since leveled while still trading at a higher price

Chapek has been wildly criticized for his alleged mishandling of Disney since assuming the position in February. 
Disney share prices have fallen drastically, by roughly 40 percent so far this year - losses further compounded by a more than $10billion deficit incurred during the pandemic.
The ousted CEO has been slammed for overestimating profits from the company's theme park, which saw a drop in visitors due to the pandemic, as well as its streaming service. 
Chapek also caught heat in his culture wars against Florida Gov.

Ron DeSantis over his so-called 'Don't Say Gay' Bill. 
In losing the controversial head, Disney appears to want to recapture the magic of its past with Iger, 71, who helmed the company through a 15-year period of explosive growth. 
Disney appears to be betting its hopes on Iger, as the board member will earn a $1 million base salary as the CEO, with another $1 million set up as a bonus, according to Securities and Exchange Commission filings. 
The company also presented Iger with an annual incentive-based award valued at $25 million. In total, Iger stands to earn $27 million, which would be a roughly half of his previous salary as CEO.   





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Just the news that Iger would return was enough to send stocks up 6 percent on Monday. Share have evened out and are trading at 96.10 on Tuesday.    
Poletti, however, warned the outlook may be too optimistic given the track record of 'Boomerang CEOs.' 
According to study: 'On average, the annual stock performance of companies led by boomerang CEOs was lower than their first-stint counterparts.

These results held true even when we compared them with other (non-boomerang) CEOs who were hired in times of crisis.' 
The study noted that many 'Boomerang CEOs' often return to a company they no longer recognize because of the fast-changing nature of large industries, typically leading to poor performances rather than the comeback companies hoped for when reinstating leaders with known track records. 
'Although some executives may be able to adapt to these new challenges, our evidence suggests that most do not,' researchers wrote.  























Disney fired its CEO Bob Chapek (pictured) after receiving several internal complaints from senior staffers that the exec was running the company into the ground, people familiar with the matter have revealed