Combining this with qualitative research for deeper probing may reveal warning signs or opportunities that may have otherwise been missed. With experience, your chances of becoming a supervisor/area fieldwork manager are high. You could also be a research assistant in a social research organization or market research agency. The Library provides access to a range of sources related to company information and market research. It can be difficult to decide which databases or web sites you might want or need to use for your studies and research.

This combination allows companies to move away prototypes and toward 3D printing end-use pieces. The survey data in this case shows that rapid prototyping (58%) is still important. However, the boundaries to prototyping are constantly being expanded. Companies can now use additive manufacturing to create final products that are more flexible, durable, and with other features. Currently, more than 60% of 3D printer users use this technology for their end products. One-third of new users also use this technology. Turner-Kerr played a crucial role in the growth and expansion of Global Market Insite Europe prior to its acquisition by Lightspeed / Kantar. Most recently, he was a consultant providing counsel and interim management to various market research companies and research technology players.

If your business venture is more ambitious, it might be worth paying research from companies like Mintel, Data Monitor, and Euromonitor that is tailored to your needs. You need to find a niche in the market to make your company a success. Your goal is to stand out, no matter whether you're trying to launch an innovative new product idea or offer new services to an underserved area. Although starting a new company is exciting, it's important that you don't rush to get started without researching the market. The Research Box has researched many market sectors, too many to mention here. For example, the addressable market of a pet food business would be anyone in the UK who owns a pet.

These professionals use both local and global trends to predict which products will sell and which won't. Conjoint analyses are performed before a product is put on the market. This allows for information about whether it will compete and which attributes would contribute to that. A variety possible product designs can be presented in a customer questionnaire, and survey participants are asked what one they would choose. Whether you are starting a company, exploring your current market, or discovering a new one, a market analysis can help you evaluate the attractiveness of a market. A market analysis is a key element of every business plan and makes sure that your idea or your plan is fit for the future.

Deals cannot be reported above a certain amount (c.PS500k), so it is likely that not all deals are being captured. When insights are required to drive engaging content that delivers actual business outcomes, Sapio have been invaluable. Sapio Research was a pleasure working with. Jane was prompt to recognize our specific needs and quickly turned around our complex, multinational, small business research within days. We look forward to having the opportunity of working with her and the wider Sapio Research team again in the near future.