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Maybe RSS was quick form of his aerobics band. Might the band be classified? All those bands had such weird brands. Could it be Rotten Salmon Sushi? Or it was a country band called The Raunchy Smoking Smiths. Understands. I was only half listening because the tattoo needles where getting down to sting. I often to clear my mind and concentrated going out clubbing when all this is over.

REMINDER: Away Parts 2 and 3 of this interview where Joe will speak more specifically about Hypnotic Marketing, Advertising and, to be a final question, the business legacy he wants to impart to others.