Discover each other’s love language and show your love in the best way possible. In an interview with The Asahi Shimbun, Kimishima stated that the Switch was designed to provide a "new way to play" that would "have a larger impact than the Wii U". According to Kimishima, Nintendo now believed that if they could reach 10 million in Switch sales in 2017, they expected the Switch would have lifetime sales comparable to the Wii, which had sold over 100 million units in its lifetime. As games downloaded from the Nintendo Network include encrypted information that ties the Nintendo ID to the console, which is transmitted to Nintendo when users start playing games, Nintendo can track unapproved software downloads and take action. The game software provides instructions for the Toy-Con construction and provides the interface to control the Toy-Con. Support for controllers and TV mode was later added to Voez in January 2018 via an update for the game. The Japanese-exclusive "2nd Unit Set" released in May 2018 on the My Nintendo Store at a reduced price of _24,980, was positioned towards households which already owned a Switch. Although the Nintendo Switch had not officially been released in China prior to December 2019, it is still widely available in the country due to grey market imports from Hong Kong and other regions, such as Japan.

Both Bloomberg and Economic Daily from Taiwan continued to state that Nintendo was preparing to release a higher-end model, based on their discussions with Nintendo's manufacturing and supply chain partners. As an eighth-generation console, the Nintendo Switch competes with Microsoft's Xbox One and Sony's PlayStation 4, and also competes with ninth generation consoles such as Microsoft's Xbox Series X and Series S and Sony's PlayStation 5. Nearly three million console units were shipped in its first month, exceeding Nintendo's initial projection of two million and within a year of release achieved over 14 million units sold worldwide, outselling total lifetime sales of the Wii U. By the start of 2018, the Switch became the fastest-selling home or hybrid console in both Japan and the United States. Baker said that they encourage self-publishing, but do also place value on trust of established partners for their recommendations of what games would be best for the Switch. This included developing different methods of how the Joy-Con controllers would physically connect to the console, app controlled vibrating panties including using magnets to hold them in place. In March 2017, Nintendo said that they had plans to provide other methods for registering friends, including through third-party social media and via Nintendo Network IDs.

Nintendo was not focused on raw processing power but was instead looking to balance the overall features of the system, including battery life and size, as well as keeping in mind their limited development resources and timeline. Miyamoto, Takeda, and Iwata were less involved, but provided necessary oversight on the Switch's development principally around the cost of implementing new features that would make the Switch stand out. Kimishima suggested that the Switch is part of a large ecosystem of devices, though the Switch unit remains the core console element. With the release of games like Wii Sports and Wii Fit, players had asked Nintendo if they could make the Wii Remote in a smaller form factor, potentially strapped to a part of their body. Nintendo partnered with Tencent in April 2019 to gain the necessary approvals to release the Switch in China, along with a test version of New Super Mario Bros.

In April 2018, CD Media, Nintendo's official distributor in Greece and the Balkans since 2016, announced after opening their new offices in Istanbul, that Nintendo's products will officially be distributed in Turkey later in the year. Nintendo raised its Switch sales expectation to 14 million units for the fiscal year. The Switch uses Bluetooth 4.1 for wireless communication between the console and its controllers. The Pro Controller connects to the Switch via wireless Bluetooth communication, and is charged through a standard USB-C port on the controller. Takahashi suggested the possibility of other units besides the Joy-Con that could attach and/or connect to the console to serve as alternate input devices and change how the Switch can be used. Ultimate, Pok_mon Sword and Shield, and Animal Crossing: New Horizons-having sold over twenty million units each. Pok_mon Scarlet and Violet. There’s nothing worse than coming back to a "charged" vibrator, only to find that it didn’t actually charge at all because the connection loosened after you set it down.