Although having external links to your website can improve your search serach engine. serach engine optimization campaign rankings; however do not over do it. Some web masters go to the extent of having unrelated sites link to the websites. This can lower your website's rankings too. If you need to have external links, you have to strategize and get links from related sites. For example, if your site is about sailing boats, make sure you have links from related sites such as boat repair instead of unrelated sites such as dog training.

The weekend arrives and I find myself in a dental office in Toronto hunched over a computer screen while desperately trying listen to NFL football on the radio. Not exactly where I want to be on the weekend but at least I am not in THE chair. We begin discussing SEO strategies and web site changes that Dr Bob might want to make.

Footer linking: Again, the search engines caught onto this one and ignore it. It looks too much like spam. Google and Yahoo have devauled footer links altogether. Footer links can also devalue some of the quality, relevant links that you have on your site.

SEO news Header tags. Header tags are the HTML code that indicates a headline, like H1, H2 and H3 and show up as bolded headlines in your page content. The first 3 header tags are the only ones you need to be concerned about, and the primary header tag, H1, is the most important. Use your primary keyword one time in the H1 tag, 2-3 times in your H2 tags, and multiple times in your H3 tags.

Know what keywords you should focus on. And to do this you will have to use a keyword research tool. Do not think for a second that you can do it on your own without utilizing a tool or a software. Because even if you know what your target traffic wants to look for it does not mean you know the exact words they would be using in their online searches. And that is where a keyword tool will come in very handy. It will show you the frequently searched terms including how many people are searching for these words every month.

In the case of SEO tips you must ensure that the text that is contained in the title text of the page is also within the body of the page. You will not get effective results if you do not use the keywords that are present in the title text in the body of the page. It is wise to use your keywords throughout the page and balance their usage accordingly. A good place to use them is once or twice in the body at the top of your article and also in the sub headings.

New content. Content is still king, so one way to increase your page rank for a search term is to write high quality articles containing one or two of your keywords in the title and posting those regularly (weekly is best) to your site. Search engines are always seeking good, fresh, content, so your goal should be to make your site into an information-rich resource for your industry.