World Cup effect and mobile betting helps William Hill beat difficult odds as it posts better-than-expected results By Natalie Wain Published: 07:39 EDT, FIFA World Cup 1 August 2014 | Updated: 07:58 EDT, 1 August 2014
Fifa World Cup help lift revenues at the bookmaker by 7 per cent to _805.2million for the 26 weeks ending 1 July.
But first half operating profit at the bookmaker fell by 2 per cent to _176.9million and, although this was better than expected, it wasn't not enough to prevent shares dropping 2.
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