Online betting company 888 Holding's proposed acquisition of William Hill's non-US business from Caesars Entertainment for _2.2billion could drive its share price higher, analysts said, as the enlarged group grabs a larger share of the market. 
Peel Hunt upped its expectations for the firm on Monday, increasing its target price by 50 per cent from 500p to 750p.
is currently trading at 390.4p, having risen 1.5 per cent for the day at time of writing, a price at which the analysts said is ‘materially undervalued'.