Navistar International Truck and Engine Corporation is a multi-billion dollar Fortune 300 company, with over 40 major locations. Navistar International’s International Truck and Engine Corporation manufactures large trucks and diesel engines. Marshall Industries and Navistar are examples of companies implementing effective and professional ways to sell their products. The four management functions (planning, organizing/staffing, leading, and controlling) are illustrated with short company examples in this video. It describes the four major functions managers perform (planning, organizing, leading, and controlling) and the skills required to carry out these functions. This program describes the marketing and promotion strategy used by the Phoenix Suns when they acquired Charles Barkley. Harvey Shank, VP of Marketing for the Phoenix Suns, discusses how the team has cut its niche in the local entertainment market and how the development of advertising packages has allowed them to extend their reach. This sales promotion tape is used by Nucor Steel to reach its organizational buyers. Viewers can be asked to critique the video as an effective tool in reaching these organizational buyers.



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