But what is a 404 error page? To answer this, we must first understand what a 404 error is. A 404 DNS error is commonly known as a File Not Found error. This is what you see when you type in a URL that does not exist into your browser's address bar. Usually, the server returns something akin to 404 - File Not Found. If a search engine comes across such an error, it can have a negative impact on your search engine visibility. The solution to this is the creation of a custom error page, usually named 404.htm. When this page is extant on the server, instead of a File Not Found error being returned, the 404.htm file is returned. It can be thought of as a "catch-all" page, that is displayed when no file corresponding to the file called upon in the address bar exists.



However, if not, then you need some advice. You need to understand the basics of search engine optimization. Incidentally, what the basics are to you may not be basics to others. Basics to some are the correct use of LSI (latent semantic indexing), of internal linking strategies and of other techniques designed to lead search engine spiders by the hand and convince them that their site is the tops. Can you do that?

Make a 'link to us' section on your site. This is to make a proposal to your site visitors to link back to your site. Give them all of the information that they'll need to link to your website such as URL and anchor text. Have a portion where they can leave their information for you to link to their website.

semantic Phoenix SEO expert 5) It's about usability. Websites that are well structured and user friendly tend to leave a positive image in a persons mind. Content aside, do you bookmark crappy, frustrating sites? Or do you bookmark websites that are easy to use and handy? Good usability leads to repeat visitors which can lead to all sorts of possibilities.

Professional link builders possess competency in all the channels of organic link building such as Article Marketing, Publishing Press Releases, Getting Blog Links, Phoenix SEO expert social bookmarking, RSS Subscriptions. An average website owner does not have any idea how to do cross channel link building. This is where, seasoned link builders can make the difference.

Have your keyword listed in the meta description. The easiest way to achieve this is by making sure that you have your keyword listed in the first sentence so it is listed in the general description.