The Search Engines primary job is to bring the most RELEVANT results (websites, videos, articles etc.) to the consumer or person doing the search based on the search term they type in. For example: If you were to Search for "Snake Poison Antidote" on Google, you would be less than pleased and understandably angry if it pulled up websites on snakeskin handbags and boots. You get the idea.

For example, if your key phrase is "SEO tips", try to develop the content with "SEO tips" and not with other combination of the words like "tips for SEO".

You get what you pay for! SEO services and pricing vary greatly as does the level of service you'll receive. Your site will actually be "docked" ranking by the Search Engines of black hat or improper SEO strategies are employed. You'll often find these practices done mostly by offshore companies that offer basement discount pricing. You're looking for legitimate SEO strategies... there are no shortcuts!

Social bookmarking is another very important aspect of SEO. It makes it easier for visitors to bookmark your pages. Not only this, it also allows you to submit your website to the social bookmarking sites and in turn you get extra benefit.

SEO news This is one of the most common SEO mistakes made by most people new to online marketing. They made the mistake of over stuffing their websites with keywords thinking that the more they have on their website and meta tags, the higher they will rank in the search engines. Keyword stuffing occurs if you have more than 30% of your keywords on your website. However, nothing is further from the truth. If you over stuff your website with too many keywords, search engines will treat your website as a spam site. In the worst case, your website may even be banned from the search engines entirely.

SEO is a rapidly changing field. The algorithms of search engines keep changing. One needs to always be updated with the changes. The skills in SEO also keep changing. If you decide to do the SEO of your site In-House, then you need to spend time and sometimes money to learn the new aspects of SEO and keep yourself updated with the changes.

Your content must stay on topic and on target for that page's focus. It also must contain content that is long enough, and with enough of a message to either convince the reader of what you want or to go further toward that goal. If you do that, utilizing the right keyphrases, you will plant the 2nd SEO Cornerstone you need.

This goes for on-site SEO and off-site SEO. When linking to other pages from your site use your keyword in the anchor text of the link. This puts your keyword on the page again, and as a link. This may not seem like much but it will help tremendously.