Just Eat has teamed up with Asda to deliver supermarket groceries to customers' front doors quickly.
The move, which will initially see Just Eat customers able to buy a range of products from five Asda stores, is the takeaway delivery giant's first tie-up with a major supermarket chain.
The partnership will start in January, with the exact locations set to be announced in the new year.
It will differ from Asda's own delivery service by offering customers the option to order fewer items that can arrive within minutes - as opposed to booking a timed slot days in advance for a larger shop deliver. 
It comes after a period of rapid growth in the grocery delivery market, with rivals Deliveroo and Uber Eats also partnering with UK supermarkets.




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It comes after a period of rapid growth in the grocery delivery market, with rivals Deliveroo and Uber Eats also partnering with UK supermarkets (file image)

The new deal will build on Just Eat's existing relationship with Asda which has seen it deliver pizzas and meal deals from Asda Kitchen, the retailer's indoor cafe and diner business, which operates across 42 locations nationwide.
Simon Gregg, vice president of online grocery at Asda, said: 'Through working with Just Eat we're able to give customers in new locations the opportunity to select from a broad range of grocery items for speedy delivery to the doorstep.
'The trial will also see Asda become more accessible to a wider customer base through Just Eat's significant presence in the on-demand food delivery space.' 




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