Why purchase a $500 pill if you're just using it to test your e-mail? Many people have been using the identical holiday items for years, whether or not we like them or not. When you own your private home, consider renting out a room on a platform like Airbnb so that you have revenue coming in regularly. Internet advertising is the principle source of income for Internet companies, comparable to Google, Facebook, Baidu, Alibaba, etc (Edelman et al., 2007). Unlike natural gadgets (Yan et al., 2020a) only ranked by consumer desire, the display of ads is dependent upon each user choice and advertiser’s profit. The outcomes of offline simulation and on-line A/B experiment demonstrate that NMA brings a major improvement in CTR and platform revenue, compared with GSP (Edelman et al., 2007), DNA (Liu et al., 2021), VCG (Varian and Harris, 2014) and WVCG (Gatti et al., 2015). We efficiently deploy NMA on Meituan food delivery platform.