Дата: 17-12-2022, 01:00
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Why purchase a $500 tablet if you're just utilizing it to examine your e-mail? Many of us have been utilizing the identical holiday items for years, whether or not we like them or not. Should you personal your private home, consider renting out a room on a platform like Airbnb so that you've got income coming in regularly. Online advertising is the main source of revenue for Internet companies, akin to Google, Facebook, Baidu, Alibaba, etc (Edelman et al., 2007). Unlike natural objects (Yan et al., 2020a) solely ranked by person choice, the show of ads is dependent upon each person preference and advertiser’s benefit. The outcomes of offline simulation and online A/B experiment show that NMA brings a significant enchancment in CTR and platform revenue, compared with GSP (Edelman et al., 2007), DNA (Liu et al., 2021), VCG (Varian and Harris, 2014) and WVCG (Gatti et al., 2015). We successfully deploy NMA on Meituan food delivery platform.