- Дата: 30-11-2022, 21:47
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Why purchase a $500 tablet if you're simply utilizing it to check your e-mail? Many of us have been utilizing the identical holiday objects for years, whether we like them or not. For those who own your house, consider renting out a room on a platform like Airbnb so that you have earnings coming in usually. Online advertising is the main supply of earnings for Internet companies, reminiscent of Google, Facebook, Baidu, Alibaba, etc (Edelman et al., 2007). Unlike natural gadgets (Yan et al., 2020a) only ranked by consumer preference, the show of adverts will depend on both consumer choice and advertiser’s profit. The outcomes of offline simulation and on-line A/B experiment display that NMA brings a significant improvement in CTR and platform revenue, in contrast with GSP (Edelman et al., 2007), DNA (Liu et al., 2021), VCG (Varian and Harris, 2014) and WVCG (Gatti et al., 2015). We efficiently deploy NMA on Meituan meals delivery platform.