Дата: 21-11-2022, 17:40
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Why buy a $500 tablet if you're simply utilizing it to test your e-mail? Many of us have been utilizing the identical holiday objects for years, whether we like them or not. If you own your private home, consider renting out a room on a platform like Airbnb so that you've got revenue coming in often. Online advertising is the main source of income for Internet companies, akin to Google, Facebook, Baidu, Alibaba, and so on (Edelman et al., 2007). Unlike organic gadgets (Yan et al., 2020a) only ranked by person preference, the display of adverts is dependent upon both consumer preference and advertiser’s profit. The outcomes of offline simulation and on-line A/B experiment demonstrate that NMA brings a significant improvement in CTR and platform revenue, compared with GSP (Edelman et al., 2007), DNA (Liu et al., 2021), VCG (Varian and Harris, 2014) and WVCG (Gatti et al., 2015). We efficiently deploy NMA on Meituan food delivery platform.