- Дата: 6-10-2022, 00:30
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Why buy a $500 tablet if you are simply using it to check your e-mail? Many of us have been utilizing the identical holiday items for years, whether we like them or not. For those who personal your own home, consider renting out a room on a platform like Airbnb so that you've got revenue coming in often. Internet marketing is the main supply of earnings for Internet corporations, resembling Google, Facebook, Baidu, Alibaba, and so on (Edelman et al., 2007). Unlike natural gadgets (Yan et al., 2020a) solely ranked by user desire, the display of ads is dependent upon each consumer choice and advertiser’s profit. The results of offline simulation and online A/B experiment demonstrate that NMA brings a major enchancment in CTR and platform revenue, in contrast with GSP (Edelman et al., 2007), DNA (Liu et al., 2021), VCG (Varian and Harris, 2014) and WVCG (Gatti et al., 2015). We successfully deploy NMA on Meituan food delivery platform.