- Дата: 4-08-2022, 00:17
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Why purchase a $500 tablet if you are simply utilizing it to verify your e-mail? Many of us have been using the identical vacation objects for years, whether or not we like them or not. For those who own your own home, consider renting out a room on a platform like Airbnb so that you've got income coming in usually. Online advertising is the primary supply of earnings for Internet corporations, resembling Google, Facebook, Baidu, Alibaba, and so on (Edelman et al., 2007). Unlike organic items (Yan et al., 2020a) solely ranked by consumer preference, the show of ads relies on each consumer desire and advertiser’s benefit. The results of offline simulation and on-line A/B experiment demonstrate that NMA brings a major enchancment in CTR and platform revenue, compared with GSP (Edelman et al., 2007), DNA (Liu et al., 2021), VCG (Varian and Harris, 2014) and WVCG (Gatti et al., 2015). We successfully deploy NMA on Meituan meals supply platform.