Use an XML sitemap generator to build an XML sitemap for your website. Upload it into the same directory as your home page. Edit the robot.txt file to point to the sitemap page. Search engines love seeing sitemaps.

Use videos and a video sitemap to increase the SEO of your website. You can use videos to familiarize your visitors with your staff and with your product. Make sure that you utilize the right keywords in your videos.

Be sure to include full transcripts for any visual or audio content that you have on your site. By providing transcripts for any audio or videos, your content can be understood by search engines and included in search engine listings.

Placing some captions on a website will really help to get it optimized. That means that photos or newspaper articles linked to your site should be taken advantage of, since the captions are often rich in keywords.

Search engine optimization can be improved by switching your style of writing from AP to SEO. Simply put, repeat your keywords as many times as you can and still make the content flow.

Add meta descriptions to each page on your site to improve your search engine placement. A good description tag will make your site stand out on the search engine results page. Being concise and pertinent will create the best meta tag content.

It is crucial that you never make the mistake of posting any article to your website more than one time. Google will see this as cheating, and they can greatly reduce your Page Rank.

Use outside resources to track your rank. This may seem like a simple thing to do on your own, but your rankings on the search engines change constantly.

There are search standing tools available that will enable you to easily monitor where your web visitors are coming from and what search terms they are using to locate you.

While proofreading is often overlooked, it's vital to the quality and respectability of all websites. It is crucial that your website is easy to read for both search engines and customers.