The difference between targeted and untargeted traffic is glaring. Targeted traffic comes from those who are looking for your products and services. If you know exactly who you are marketing to, you'll optimize your site for that market.



Internal linking strategy is a different concept entirely to an external lining strategy involving one way or two way reciprocal links back to your web page from that of another website. Most people are involved in that, but also most don't know how to do it properly, and therefore lose out. Let me give you a simple example.

One approach used by many people doing search engine optimization is to match keyword phrases and domains. The idea is to research keyword phrases being used by people in your particular field and then buy domains matching those phrases. For a simple example, consider the fact that many people search for "puppy names". If you want to build a site about puppies, you would ideally want to buy the domain puppynamesdotcom. Such a site could be optimized and obtain fairly high rankings with a moderate amount of effort.

semantic seo To start off, go to Google and search "Google keyword tool." The two types of keywords that you should focus on are buyer keywords and traffic keywords. A buyer keyword is when a person is searching for SEO for Phoenix a specific product or variation word with the product involved.

The marketing copy and sales page must not be too sleazy on a backlinking tool. You know the one. Huge promises, empty features. If it's sleazy on the outside, chances are it will be sleazy on the inside. This is true for any SEO tool you buy. But this is especially true for link building tools because links are not something you can have removed easily once you make a bad link building decision. If you get penalized by Google the only way to dig yourself out is with purchasing or building quality links or by deleting the pages that have been flagged.

These 4 steps are only the tip of the iceberg when it comes to SEO, be sure to Google "Google Secrets", "SEO Moz", "SEO for Phoenix for Firefox", and "Matt Cutt's Blog" (Google software engineer who works on search).