With its skin-clinging curves, sexy one-shoulder style and delicate powder-blue hue, it would, under any circumstances, be a dress that women covet. 
But this ?185 body-hugging frock by American designer Norma Kamali is not just any dress. 
For this is the 'new 'Carrie dress', worn by Sarah Jessica Parker's character in the forthcoming Sex And The City spin-off and already sending fans around the world into meltdown.
As one excited fan put it: 'There is a God!

Carrie is back and this is THE dress!'





Sarah Jessica Parker on the 'Sex And The City: The Movie' film set, New York, America, November 2007. The ?35 million new series picks up the story of girl-about-town Carrie Bradshaw and her loyal girl gang, sweet Charlotte and lawyer Miranda, 'as they navigate their way through their 50s'.





Emma Raducanu returns to her roots to play in Romania for...
Sarah Jessica Parker on the 'Sex And The City: The Movie' film set in New York, on 21 September 2007.

Dozens of websites have sprung up to analyse every outfit snapped on the new set as the show continues to film on location in New York






Actress Sarah as Carrie Bradshaw, dressed in black open-toe heels, a white two-piece suit and a striped shirt, while on location for Sex and the City: The Movie on September 21, 2007, in New York City

'The sales through Covid increased month after month.

The surprise was when we already thought we had reached the limit of Dianas that could be purchased, we saw SJP looking beyond amazing in the powder-blue Diana. 
'She had the dress shortened and we are adding that length. We are planning to fill lots of orders.'
Fashion expert Eliza Scarborough said: 'It's a grown-up, more elegant version of the original Carrie dress. 
'But the flash of shoulder and the figure-hugging material shows us she's still got it and tells other fiftysomething women they don't have to wear dowdy clothes because of their age.
'Carrie usually dresses for other women. My husband, for example, would look at a lot of her outfits that women love and think, 'Oh my God!

What IS that?' But, like the original little black dress, this blue one may appeal to men just as much as women.'
Dozens of websites have sprung up to analyse every outfit snapped on the set as the show continues to film on location in New York.
There is even an official account, which teases fans with behind- the-scenes glimpses of new outfits and 'Easter eggs' - nods to beloved favourite outfits such as the tulle skirt Carrie wore in the opening credits of the original series.
A pair of blue Manolo Blahnik heels Carrie wore to her pared-down wedding to Mr Big in the 2008 Sex And The City movie are shown paired with a sophisticated green outfit.





Makers of the 'Roger', a studded leather belt that Carrie first paired with a hot pink Oscar de la Renta dress in 2002, had to put the accessory back into production after pictures of Parker wearing it in the reboot emerged













Then there is the return of a classic purple-sequined ?2,850 Fendi 'Baguette' bag which a robber snatched from Carrie during the original series as she wailed: 'That isn't a bag - it's a Baguette!'
Other recycled pieces seen in the new series are also benefiting from the Carrie effect.
Makers of the 'Roger', a studded leather belt that Carrie first paired with a hot pink Oscar de la Renta dress in 2002, had to put the accessory back into production after pictures of Parker wearing it in the reboot emerged.
'I came across SJP wearing our belt on Instagram like everyone else,' said Ruth Sack, co-designer at American brand Streets Ahead.

'It just went crazy.
'We were getting messages on Instagram, emails and phone calls from people asking where they could buy it.