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Laura Whitmore Steps Out After Receiving An ASA Ban
23-03-2023, 04:32 | Автор: JennyHorner | Категория: PSD
Laura Whitmore put on a glamourous display for the Lulu Guinness Valentine's Dinner at Home House in London.
The Tuesday outing was her first since her Muff Liquor advert was banned by the ASA for 'targeting minors and encouraging irresponsible drinking'
Despite the backlash, the presenter, 37, sported a black velvet trouser suit paired with a striking patterned shirt which had red lips on it by Lulu Guinness.
She carried an embroidered bird cage bag by the label as she posed for pictures. 
Laura wore her blonde locks in loose waves, opting for a slick of ruby red lipstick.
The star, who is married to Love Island's voiceover star Iain Stirling, 34, and shares a 23-month-old daughter with him. 





Backlash: The ASA said that Laura's posts were not clearly marked as adverts and implied that alcohol can increase confidence 

Her trip out comes after ASA also noted that her posts were not clearly marked as adverts and implied that alcohol can increase confidence.
The videos - released in July - featured Whitmore drinking peppermint tea, and then water, beer and 'Muff & tonic', while her dancing became increasingly energetic.
Music in the background included the lyrics: 'I'll be f***ed up if you can't be right here.'
Text on screen stated '#MakemineaMuff' and 'If drinks were dance moves @muffliquorco #makemineamuff #muffboss #irishowned'.
A complainant, who understood that Whitmore was an investor in The Muff Liquor Company, challenged whether the ads were obviously identifiable as marketing communications and were inappropriately targeted because they featured alcoholic drinks.
Whitmore argued that the hashtag 'muffboss' was used to declare her shareholder status and believed that '#ad' would not have been a suitable disclaimer because she was not paid by The Muff Liquor Company for the posts.
However, the ASA ruled that the posts should have been clearly marked as ads.
The ASA also investigated whether the ads encouraged irresponsible drinking because they implied that alcohol could enhance confidence and was capable of changing mood.





Glam: The presenter, 37, sported a black velvet trouser suit paired with a striking patterned shirt which had red lips on it as she posed for pictures 

The ASA have ruled that the ads must not appear again.
The Muff Liquor Company have confirmed Whitmore was a shareholder but said she was not paid for evDEn Eve nAKliyAt the ads and that they asked her to remove the ads within 24 hours of being made aware of the complaint.
They added that 2.7 percent of Whitmore's 1. If you have any sort of inquiries pertaining to where and the best ways to use eVDen EvE NAkliYAT, you could call us at our own site. 6 million social media followers were under 18 years of age, and therefore understood that the product had not been inappropriately targeted to under-18s.
Since receiving notification of the complaint, eVDeN Eve NAkLiyAT they have agreed any of Whitmore's future ads for The Muff Liquor Company will be reviewed by the company before being posted.




The Irish presenter became the face of the Donegal drinks brand in 2021 and owns equity in the firm as a shareholder.
She has worked with a number of brands for their consumer campaigns, including Blossom Hill, eBay, Laybuy, Bodyform and Dare2b. 





High praise: Whitmore's Love Island replacement Maya Jama has been lauded by fans after she kicked off the winter show in January
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