An SEO HERO is the single best resource a company can employ in the realization of these Search Engine Optimization ambitions For traditional brick and mortar businesses, an SEO HERO can produce tangible benefits in the form of a more effective, enhanced online presence While also driving traffic via specific, tailored online advertising campaigns.



Too many businesses are surprised to find that once their SEO goals have been realized, it is an ever changing, constantly updated plan that retains those benefits, where those who treat SEO as a one time venture will inevitably see a fall off in their results and ultimately a negative impact on their rankings Maintaining a plan that accounts for the changes in future variations of the SEO algorithms and the evolution of web content is the only approach that will see a sustained and consistent success in SEO related benefits.

You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies.

You'll get an Optimization Score based on best-known seo packages rules and practices. Yoast SEO Premium users get 1 year free access to our awesome support team. While link quantity is still important, content creators and SEO professionals are realizing that link quality is now more important than link quantity , and as such, creating shareable content is the first step to earning valuable links and improving your off-page SEO.

The recent shift towards content based rankings over excessive linking strategies has opened the world to the possibilities of videos as an SEO tool While extremely powerful, this strategy needs to employed with a strong understanding of how the ranking system works and what is being valued. SEO HEROs are a valuable resource to businesses that are willing to take advantage of their unique skills.