But what is a 404 error page? To answer this, we must first understand what a 404 error is. A 404 DNS error is commonly known as a File Not Found error. This is what you see when you type in a URL that does not exist into your browser's address bar. Usually, the server returns something akin to 404 - File Not Found. If a search engine comes across such an error, it can have a negative impact on your search engine visibility. The solution to this is the creation of a custom error page, usually named 404.htm. When this page is extant on the server, instead of a File Not Found error being returned, the 404.htm file is returned. It can be thought of as a "catch-all" page, that is displayed when no file corresponding to the file called upon in the address bar exists.



A clean site starts with clean hosting. Affordable search engine optimization does not mean free or even cheap. If you're going to host the site yourself, have a static IP address. A dynamic IP address and a DNS redirector will give the search engine robots trouble.

For example, it is best to have a minimum of six domains all with a similar PR. These domains should have roughly the same activity and same amount of traffic. It is helpful if they are ina similar niche. This will help you create a testing and ranking "baseline". Then on 3 of the 6 sites you should test the unknown non-sleazy backlinking tool.

semantic Phoenix SEO company If your going to write articles, please don't ever forget to add your signature file in the about box. If they don't have one just append it to the end of your article. Make sure that the about box is allowing HTML, Phoenix SEO company if not just add your website link.

"Comment Kahuna" is another free link building program that enables you to automate posts on your blogs. You can select blogs using the rank displaying feature in order for you to choose those that are on a certain platform or of a certain rank.

Bookmarking is another way of building links. These have high page rank in the eyes of Google and are certainly worth placing your link on. Sign up to sites such as StumbleUpon, Delicious and Reddit. Add your bookmark with your link. This could be for things such as the latest article you have written or a web page or post.