The difference is that on-page optimization involves changing elements of your actual webpages that most visitors to your site wont even notice. For example, having your keywords in specific places or writing the title a certain way. Basically it's tweaking all elements of a page which are a factor for ranking well in the search engines.



But what is a 404 error page? To answer this, we must first understand what a 404 error is. A 404 DNS error is commonly known as a File Not Found error. This is what you see when you type in a URL that does not exist into your browser's address bar. Usually, the server returns something akin to 404 - File Not Found. If a search engine comes across such an error, it can have a negative impact on your search engine visibility. The solution to this is the creation of a custom error SEO Phoenix page, usually named 404.htm. When this page is extant on the server, instead of a File Not Found error being returned, the 404.htm file is returned. It can be thought of as a "catch-all" page, that is displayed when no file corresponding to the file called upon in the address bar exists.

The second crucial part in achieving search engine optimization success is on page SEO. To achieve on page search engine optimization you will need to follow several steps. I will give you a brief description of the several steps.

semantic SEO Phoenix To start off, go to Google and search "Google keyword tool." The two types of keywords that you should focus on are buyer keywords and traffic keywords. A buyer keyword is when a person is searching for a specific product or variation word with the product involved.

However, there is a common strategy known as door link building used to drive traffic and improve rankings. In this strategy, you still work hard to get people to visit your site but you have to ensure that they leave the site using the right link. Consequently, the content must never be too compelling since visitors will hesitate leaving the site. Ad links are great since they do not appeal to the viewer so they will definitely use this link to leave the site.

Submitting it to sites and creating links can be the most frustrating aspect of search engine optimization. Look at the world wide web as a literal web; when you see clumps they are hard to ignore right? By creating links to your site you make it harder for search engines to ignore it; you basically make it more solid to them. If you can make them one-way, all the better.