The difference is that on-page optimization involves changing elements of your actual webpages that most visitors to your site wont even notice. For example, Phoenix SEO expert having your keywords in specific places or writing the title a certain way. Basically it's tweaking all elements of a page which are a factor for ranking well in the search engines.



Content is king. We can't stress this enough. What you say within your website and how you say it is very important to search engines. Keep it rich with keywords and key phrases while making it easy-to-read and understand. Remember it only takes about 6-10 seconds to lose a visitor, so also keep it brief and to the point.

One approach used by many people doing search engine optimization is to match keyword phrases and domains. The idea is to research keyword phrases being used by people in your particular field and then buy domains matching those phrases. For a simple example, consider the fact that many people search for "puppy names". If you want to build a site about puppies, you would ideally want to buy the domain puppynamesdotcom. Such a site could be optimized and obtain fairly high rankings with a moderate amount of effort.

semantic Phoenix SEO expert I want you to think about what you do when you use a search engine to find information or content for your website. Which link do you click on? Usually the first one right? Now imagine if that was your site, how many people would be clicking onto your site? Most likely ALL of them.

However, there is a common strategy known as door link building used to drive traffic and improve rankings. In this strategy, you still work hard to get people to visit your site but you have to ensure that they leave the site using the right link. Consequently, the content must never be too compelling since visitors will hesitate leaving the site. Ad links are great since they do not appeal to the viewer so they will definitely use this link to leave the site.

Interest in new techniques. No matter how experienced the person who works on your search engine optimization is, you'll lose out if they aren't in constant pursuit of the latest methods of ranking. The search engines, Google, in particular, don't just set up a system and leave it, they are constantly changing the way they rank websites. A good search engine optimization firm will be watching the changes with an eagle eye and implementing new methods of catching the search engines' attention.