1981 was also a time of less utility and much more personal style in cars. Datsun Zs, Camaros, Firebirds, Mustangs, TR7s, several models of Lotus, Panteras, E Types and Corvettes were common on the road, with many on sale in showrooms. Today it's hard to imagine that many popular cars without room for kids and kayaks. And John DeLorean himself was a style icon, much more of a salt-and-pepper haired Steve Jobs in a designer suit than an Elon Musk.
Hard to imagine Elon Musk in a pose like this.
DeLorean Motor Company
But the DeLorean DMC-12 was star-crossed. It cost $25,000 upon launch -- about $85,000 today -- and its manufacturer suggested retail price increased sharply in subsequent years, right into the jaws of a US economy suffering from 10% inflation. For that you got a car with a mere 130 horsepower from a Peugeot-Renault-Volvo 2.8 V6 in the rear, which left it lopsided in spite of engineering by Lotus. A 1981 Corvette delivered 190 HP through a familiar layout for $10,000 less from a company you knew would be around in five years. Also arriving with the DMC-12 were to that date, topping a dollar a gallon for the first time. While the DeLorean was an efficient GT, it wasn't enough to overcome a sour time in the US economy.
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